Yikes. We’ve seen some not-so-honest coffee marketing schemes over the years, but this new “weight loss coffee” making waves on social media really stands out as one that deserves some fact-checking.
We’ll just come out and say it.
It’s a scam.
And yet, it’s blowing up, which is why we can’t help but write this article. We don’t want to see you duped. You probably don’t want that either.
You’ve seen the posts across social media over the last couple weeks. They usually look like this:
Someone’s Trying To Pull A Fast One
“Don’t change a thing and lose weight anyway!”
Red flags should go up immediately, but there’s something that pulls us back in.
“My friend ____ says… ”
Marketing is becoming more personal, which we think is generally a good thing (less corporate hubbub). Except, this new coffee scam is disguising itself as a suggestion from a friend. Sellers are asking other people to post on their behalf to establish an illusion.
We’ve all seen people post pictures holding $100 bills and offering to get you in on a new exciting opportunity. And now we’re immune to that kind of pyramid scheme.
This new marketing scam is the exact same thing—just wearing different clothes.
Instead of offering you bathtubs full of cash, the draw is “losing weight while drinking coffee”. And instead of helping you get in on the opportunity, it’s “my friend needs some modeling help”.
See the trick?
But what about losing weight with coffee? Isn’t that possible?
But there’s a lot of misinformation here, so let’s get into it.
How To Actually Lose Weight With Coffee
Tests show that people who consume moderate amounts of coffee (2-4 cups per day) tend to lose weight faster than people who drink none or little coffee…
When a weight management system is in place.
Coffee plays a part—and just a part—in your overall weight-loss strategy.
Your daily brew isn’t magic. But it does help.
Caffeine stimulates your nervous system and causes your body to produce small amounts of adrenaline. These two things send signals to your brain to start breaking down stored fat and insert it into your blood.
It also speeds up your metabolism by 11-13%, which enables you to use that extra fat in your blood as energy.
But here’s the kicker: tests show these benefits go away if you don’t use other weight management strategies as well.
Tips For Enhancing Coffee’s Natural Weight-Loss Benefits
So, yes, coffee can help with weight loss. But not all by itself.
Here are a few things you can do to maximize the benefit for you:
Now this is how coffee can actually help you lose weight.
No tricks. No gimmicks. Just good science.
But I Haaaate Black Coffee
Do you really?
Or are you just buying bad, stale coffee?
So here’s the thing: the way we’ve bought coffee beans in America has been broken for a long time. It all boils down to two big reasons:
It’s not your fault. It’s what we all learned growing up.
But there’s another side of coffee that tastes so much better.
Meet “specialty coffee”.
These coffee beans are officially rated ‘specialty grade’ by certified quality testers around the world. They’ve got tons of interesting flavors and quality-minded roasters always get the beans to you in that peak freshness period.
The bummer is that grocery stores aren’t really setup to sell super fresh coffee beans like they are fresh avocados.
That’s why most people order specialty coffee online directly from roasters. It’s a great way to support small businesses, support small farmers, and get way better-tasting beans.
Want to enjoy coffee’s natural weight-loss benefits? Drink it black.
There’s nothing special about any one kind of bean that can make it better for weight loss. There’s nothing you can add either to boost the effect.
The real trick is just drinking it without cream and sugar.
And to do that—and actually like it—we suggest trying out specialty, freshly roasted coffee.
We’d love to help you there.
We roast coffee beans and put them in the mail just two hours later. When it arrives at your doorstep a day or two later, it’ll be the freshest coffee you’ve ever tasted.
Give it a shot.