What is the number one selling coffee in the US

Written by: Georgina El Morshdy

No. 1 Selling coffee in the USA

When it comes to coffee, Americans have a diverse range of preferences. From the iconic Starbucks to the classic Folgers, the top selling coffee brands in the US reflect the variety of tastes in the market.

Factors like brand reputation, quality of coffee beans, and effective marketing all play a role in making a coffee brand successful in this competitive landscape. Trends in coffee consumption, such as the rise of specialty coffee and the demand for sustainable options, are shaping the industry.

So, what is the number one selling coffee brand in the US? Let's find out.

What Are the Top Selling Coffee Brands in the US?

The coffee market in the US is highly competitive, with a variety of brands vying for the number one spot in sales. Some of the top-selling coffee brands in the US include Starbucks, Dunkin' Donuts, Folgers, and Maxwell House.

Starbucks is a big player in the market, known for its premium quality and global presence. On the other hand, Dunkin' Donuts attracts customers with its convenience and signature drinks. Folgers and Maxwell House, with their long-established reputation and affordability, cater to a broader audience.

Starbucks leads the pack in terms of revenue, closely followed by Dunkin' Donuts. Folgers and Maxwell House have a strong foothold in the American market due to their consistent quality and affordability, making them bestsellers in their own right.



Starbucks has established itself as the number one coffee brand in the US, known for its premium quality and innovative marketing strategies that have set it apart from the competition.

With a strong market positioning focused on creating a unique customer experience, Starbucks has managed to build a loyal customer base over the years. Its brand strategies emphasize consistency and sustainability, connecting with socially conscious consumers. The sales tactics employed by Starbucks include personalized customer service, convenient locations, and a diverse menu to cater to different tastes. Starbucks' marketing innovations, such as the introduction of mobile ordering and rewards program, have enhanced customer engagement and retention.

Read: Starbucks VS Specialty Coffee: What's The Difference?


Folgers, a long-standing favorite among American consumers, has maintained its position as one of the top-selling coffee brands in the US market with its wide range of flavors and consumer-friendly approach.

This brand's success can be attributed to its strategic sales approach, which includes a strong focus on understanding consumer preferences and adapting its flavor profiles to meet changing tastes. By constantly innovating and introducing new offerings that resonate with the market, Folgers has been able to stay relevant and appeal to a wide range of coffee drinkers.

The brand's initiatives for market expansion have been instrumental in solidifying its presence not only in the US but also in international markets, showcasing its commitment to growth and reaching new audiences.

Dunkin' Donuts

Dunkin' Donuts, known for its specialty coffee offerings and diverse flavor choices, has carved a niche in the US market, catering to a wide range of demographics from urban to suburban coffee enthusiasts.

The key to Dunkin' Donuts' successful market segmentation lies in its ability to understand and adapt to the preferences of different customer groups. By offering both traditional and innovative flavors, Dunkin' Donuts keeps its menu appealing to a diverse audience. Through targeted marketing efforts, the brand effectively reaches various age groups and lifestyles. In urban areas, Dunkin' Donuts attracts busy professionals with its convenient locations and quick service, while in suburban neighborhoods, it creates a cozy, welcoming ambiance for families and social gatherings.

Maxwell House

Maxwell House has expanded its reach through nationwide distribution channels, including online sales, retail partnerships, and supermarket presence, fueling its growth and market penetration across the US.

By strategically leveraging its online retail initiatives, Maxwell House has been able to tap into the growing e-commerce trend and cater to the changing shopping preferences of consumers. The brand's strong nationwide presence not only ensures a wide availability of its products but also contributes to enhancing customer loyalty and brand recognition. Maxwell House's consistent growth trajectories indicate its ability to adapt to market dynamics and consumer demands, solidifying its position as a leading coffee brand in the fiercely competitive US market.

Green Mountain Coffee

Green Mountain Coffee, with its emphasis on specialty roasts, premium beans, and diverse flavor profiles, has garnered a dedicated consumer base in the US coffee market.

The brand's commitment to quality extends beyond the finished product - their meticulous bean sourcing practices ensure that only the finest beans are selected for their blends. Through sustainable partnerships with coffee growers around the world, Green Mountain Coffee upholds ethical sourcing standards, supporting both the environment and the communities involved in coffee production. Their roasting techniques, carefully honed over the years, bring out the unique characteristics of each bean, resulting in a rich and complex flavor experience that sets them apart from competitors."

What Makes a Coffee Brand Successful in the US Market?

what makes coffee brand successful in the USA

In the competitive landscape of the US coffee market, several factors contribute to a coffee brand's success, including brand reputation, quality of coffee beans, effective marketing and advertising, and convenience and accessibility.

Brand reputation plays a crucial role in establishing trust and credibility among consumers, influencing their decision-making process. A strong brand reputation can generate loyalty and attract new customers, ultimately leading to increased sales and market share.

Maintaining high-quality standards in sourcing, roasting, and brewing coffee beans is essential in providing a consistent and satisfying experience for customers. Effective marketing strategies help coffee brands differentiate themselves, create brand awareness, and engage with their target audience. Offering convenience options such as online ordering, drive-thru services, and loyalty programs can enhance the overall customer experience and satisfaction.

Brand Reputation

A strong brand reputation in the US coffee market is built on a foundation of exceptional customer satisfaction, positive reviews, and unwavering loyalty from a diverse consumer base.

These elements play a crucial role in shaping the overall image and market standing of a coffee brand. Customer satisfaction acts as the cornerstone, as happy customers are more likely to leave positive reviews and become loyal patrons.

Loyalty programs further solidify this bond by incentivizing repeat purchases and fostering a sense of belonging among customers. Effective review management ensures that feedback is taken seriously and used to enhance the brand's offerings, contributing to a positive reputation in the highly competitive coffee industry.

Quality of Coffee Beans

The quality of coffee beans plays a pivotal role in determining a coffee brand's success, with a growing emphasis on specialty, organic, and sustainable sourcing practices to meet consumer preferences.

Specialty blends crafted from premium coffee beans have become increasingly popular among discerning coffee enthusiasts, who seek a unique and refined taste experience. Coffee brands that prioritize organic sourcing not only cater to health-conscious consumers but also align with sustainable practices that are gaining momentum in the industry.

Diverse flavor profiles, ranging from bold and robust to subtle and fruity, allow coffee brands to differentiate themselves and stand out in a crowded market, appealing to a wide range of palates and preferences.

Read: Gourmet vs Premium vs Specialty Coffee

Marketing and Advertising

Effective marketing and advertising campaigns are essential for a coffee brand to stand out in the US market, leveraging social media, influencer partnerships, and brand loyalty programs to engage consumers.

By crafting compelling narratives that resonate with their target audience and utilizing data-driven insights to tailor their messaging, coffee brands can create impactful connections with consumers. Leveraging influencer collaborations allows brands to reach a wider audience and tap into the followers of these influencers who trust their recommendations. Implementing loyalty programs not only encourages repeat purchases but also fosters a sense of community and belonging among coffee enthusiasts. When executed thoughtfully, these strategies can elevate brand visibility and establish strong emotional ties with consumers.

Convenience and Accessibility

Providing convenience and accessibility through diverse distribution channels, online sales platforms, retail partnerships, and coffee shop presence is crucial for a coffee brand to cater to consumer preferences in the US market.

By offering various options for consumers to purchase their favorite coffee products, brands can ensure they meet the demands of today's busy lifestyles. Distribution strategies that focus on reaching consumers where they are, whether through e-commerce portals or strategic retail collaborations, can significantly enhance brand visibility and accessibility. Having a strong online retail presence allows coffee brands to tap into the growing trend of e-commerce and attract a wider audience beyond traditional brick-and-mortar locations. Aligning with coffee shops and making products readily available in easily accessible locations further solidifies a brand's presence in the competitive US coffee market.

What Are the Trends in Coffee Consumption in the US?

trends of coffee consumption in the US Market

The US coffee consumption landscape is witnessing dynamic shifts in consumer preferences, with trends leaning towards an increase in specialty coffee consumption, a focus on sustainable and ethically sourced options, and a notable growth in the ready-to-drink coffee market.

Specialty coffee demand is being primarily driven by the evolving taste preferences of consumers seeking unique and high-quality coffee experiences.

The emphasis on sustainable sourcing practices has gained traction as more consumers prioritize supporting environmentally-friendly and socially responsible coffee production methods.

The rising popularity of ready-to-drink coffee products can be attributed to the convenience they offer, catering to busy lifestyles and on-the-go consumption habits.

Increase in Specialty Coffee

The surge in specialty coffee consumption in the US market reflects evolving consumer preferences for unique flavors, artisanal roasts, and customized blends, particularly appealing to millennials and discerning coffee enthusiasts.

This growing trend is not only driven by the desire for a high-end coffee experience but also by the continuous innovations in flavor profiles and roasting techniques. Millennials, in particular, are drawn to the authenticity and individuality that specialty coffees offer, seeking out unique experiences that align with their personal tastes and values. The customization aspect further adds to the allure, allowing consumers to tailor their coffee to match their specific preferences, whether it's a bold dark roast or a delicate single-origin brew.

Shift towards Sustainable and Ethically Sourced Coffee

Consumers in the US are increasingly gravitating towards sustainable and ethically sourced coffee options, prioritizing eco-friendly practices, ethical certifications, and transparent sourcing methods in their coffee purchasing decisions.

Read: Eco-Friendly Coffee Habits How to Enjoy Your Brew Sustainably

This shift in consumer behavior reflects a larger trend towards supporting environmentally friendly and socially responsible practices within the coffee industry. As more people become aware of the impact of their purchasing choices, they are actively seeking out coffee beans that are grown and harvested using sustainable methods.

Major coffee companies and smaller artisanal roasters are responding to this demand by implementing ethical sourcing principles and obtaining eco-friendly certifications for their products. Transparency initiatives such as providing information on the origin of the beans and the farming practices used have become key factors influencing consumers' purchasing decisions.

Growth in Ready-to-Drink Coffee Market

The burgeoning ready-to-drink coffee market in the US is driven by consumer preferences for convenient coffee options, diverse flavors, and on-the-go consumption patterns, particularly appealing to millennials and busy urban demographics.

This growth can be attributed to the increasing demand for ready-to-drink coffee among millennials, who often prioritize convenience and enjoy trying out new flavor varieties. With hectic work schedules and busy lifestyles becoming the norm for many Americans, the grab-and-go nature of these beverages fits seamlessly into their daily routines. The rise of specialty coffee shops and cafes has also influenced the popularity of ready-to-drink options, as consumers seek similar quality and taste experiences in a faster and more convenient format.