Dark chocolate, melon, herbal.
Dream Of What Comes Next
Take a deep breath and think back to simpler times. The world was full of hope, handshakes, and hugs. And it will be again. Better Days is for the tired, the anxious, and anyone who feels like a healed world is a fantasy.
The deep chocolate and sweet melon flavors are a reminder of the good that’s still here. Healthcare workers, grocery store stockers, far-away coffee farmers. If today’s outpouring of love is any indication of what’s to come tomorrow, we have a lot to look forward to. Until then, at least there’s coffee.
Community Sparks Freedom
This story begins like many others with the indigenous Mayans living around Guatemala’s Lake Atitlan forced to work as slaves on plantations. The remote location meant that, as the locals escaped slavery in the 19th and 20th centuries and started their own farms, they lost their access to high-paying coffee buyers.
Founded in 2000, the AAPOSA cooperative launched the region’s most robust farming support structure, helping hundreds of small-batch farmers finally gain access to world-class training, better government support, and buyers willing to pay dignifying prices. We’re thrilled to support and share AAPOSA’s community-driven work with you.
Featuring eight distinct coffee growing regions, Guatemala is known for its diverse and high-quality beans. While poverty levels are still among the highest in the world, for many—especially in the coffee industry—things are starting to look up.
Exceptional coffee quality is enabling thousands of family farmers to generate more income than before, improving access to higher quality of life. This is especially true for indigenous Mayans, like the farmers behind Better Days, who are finally getting fair, empowering prices for their stunningly delicious coffee.
It’s not easy to be optimistic right now. The pressure and anxiety can feel crippling. But there’s a truth that has withstood the ages, passed down through Persian mystics, English poets, and even Abraham Lincoln. This too shall pass.
Here’s the proof: healthcare workers, grocery store stockers, far-away coffee farmers. There’s still good in the world, and if our outpouring of love for essential workers is any indication of better days ahead, we have a lot to look forward to. When we pursue prosperity together, we can always bounce back.
The Mayan farmers behind this coffee can speak to that. In 2000, the new AAPOSA cooperative formed around Guatemala’s Lake Atitlan and launched the region’s most robust farming support structure. Hundreds of local farmers now have access to world-class training and buyers like JavaPresse who are willing to pay dignifying prices for high-quality beans.
You’re creating good in the world, even now, with this coffee. From the bottom of our hearts, thank you.
Each week, we’ll be gifting 1 lucky person with the best picture and caption about how they use our products to #StayGrounded a JavaPresse Bundle - 1 of EVERY product we have!
Check out the pictures below for ideas, & use #StayGrounded or #JavaPresse to enter!